Connected TV (CTV) advertising has grown tremendously, but it faces challenges in terms of underutilized ad inventory and repetitive ad frequency. A recent article highlights how CTV platforms, despite their potential, suffer from low fill rates, leaving many ad slots unsold. Big brands often dominate premium inventory, creating opportunities for smaller businesses to step in and capitalize on these gaps.

With AI advancements, advertisers can optimize campaigns by ensuring ads reach the right audience with less waste and repetition, which opens up significant opportunities for local businesses to compete with national brands. AI can analyze user data in real-time, making it easier for smaller companies to target viewers based on behavior, location, and interests.

This is where Liquiti Local comes in—helping small businesses harness the power of AI-enhanced CTV advertising to ensure efficient ad placements. Instead of your ads getting lost among national chains, you can utilize the same sophisticated targeting as the big players, but focus on hyper-local audiences, maximizing reach and minimizing cost. Whether targeting specific zip codes or reaching niche interest groups within your community, Liquiti Local ensures your business competes on a level playing field.

Because there’s such a high volume of ad space available on platforms like Roku and other streaming services, smaller local businesses can achieve a level of exposure previously reserved for larger brands with massive budgets. The trick lies in smart, data-driven targeting—this is where we can help.

To sum it up, the challenges facing CTV platforms like inventory waste and repetitive ads are actually an enormous opportunity for local businesses. With the right strategy and expertise, Liquiti Local can help you take advantage of these gaps and dominate your local market, putting your brand in front of the right customers at the right time. Reach out to us today to unlock the full potential of CTV advertising for your small business!