Connected TV Ad Placements for a Local RestaurantA Hypothetical Case Study
In this hypothetical case study, we’re exploring how Bob and Gene’s Burgers, a small restaurant located in Kokomo, Indiana, can leverage Connected TV (CTV) advertising to drive more local foot traffic and brand awareness. As a locally-owned establishment, Bob and Gene’s faces challenges competing with larger chain restaurants. By utilizing CTV’s advanced targeting features, the restaurant can reach potential customers in their immediate area, delivering personalized, interest-based ads during prime streaming hours to boost engagement and sales. This case study highlights the benefits and results of such a strategy.
the challenge
Bob and Gene’s Burgers, A small restaurant in Kokomo wanted to increase local awareness and foot traffic but struggled with the high cost and limited targeting capabilities of traditional advertising. Competing against large chain restaurants and their national marketing teams made it difficult to reach their ideal local customer base.
the opportunity
With the rise of Connected TV (CTV) advertising, the restaurant saw an opportunity to precisely target local audiences based on geographic location, dining interests, and behaviors. CTV offers a more cost-effective solution compared to traditional broadcast, enabling smaller businesses to advertise on popular streaming platforms.
the proposed solution
Liquiti Local designed a hyper-local CTV campaign for the restaurant, focusing on nearby zip codes within a 10-mile radius. Using data-driven targeting, we ensured ads were shown to viewers interested in dining, food delivery, and takeout options. The ads ran during peak viewing hours on popular streaming services, allowing the restaurant to reach viewers in their homes during mealtime. Additionally, we implemented frequency caps to avoid ad fatigue while maintaining consistent visibility.
the potential results
- Increased Local Awareness: The restaurant experienced a noticeable boost in brand awareness, with a significant uptick in local engagement on social media and website traffic.
- Higher Foot Traffic: Over the course of the campaign, the restaurant saw a 20% increase in in-store visits, particularly during dinner hours when ads were aired.
- Cost-Effective Reach: The campaign achieved a 40% lower cost-per-impression compared to traditional TV ads, delivering high-quality engagement at a fraction of the cost.
- Improved ROI: By focusing on local diners and reducing ad spend waste, the restaurant experienced a 15% increase in revenue directly tied to the campaign’s run.
Through CTV, small businesses like this restaurant can compete with larger chains by targeting the right audiences with engaging, location-specific ads. Liquiti Local provides the expertise to make this process seamless and highly effective, maximizing your ad spend for the best possible results.