The way people consume media has drastically changed, and small businesses need to adapt to stay competitive. In May 2024, Nielsen’s Total TV and Streaming Snapshot reported streaming as the top choice for viewers at 38.8% of total media consumption, while cable and broadcast trailed at 28.2% and 22.3%, respectively. Central Indiana businesses can tap into this growing trend, and Liquiti Local is here to help.

Breaking Down the Numbers

Streaming now dominates, but it’s not just about watching content—it’s about the platforms viewers prefer. Here’s how streaming platforms stack up:

• YouTube: 9.7%
• Netflix: 7.6%
• Hulu: 3.1%
• Prime Video: 3.0%
• Disney+ and Tubi: 1.8% each
• Roku Channel: 1.5%
• Max and Paramount+: 1.2% each
• Peacock: 1.1%
• Pluto TV: 0.9%

These numbers reveal where audiences are engaged, and by understanding these trends, local businesses can get in front of the right eyes. But with so many platforms, navigating the options is overwhelming—this is where Liquiti comes in.

Why Streaming Ads Are a Game-Changer

Unlike traditional ads that cast a wide, often unmeasured net, streaming offers laser-focused targeting. Imagine your ads reaching people in Kokomo, Anderson, or right here in Indianapolis instead of New York. Streaming ads let you zero in on your local audience—people who are most likely to visit your store or service.

Liquiti Local’s approach focuses on targeted streaming advertising, specifically on Free Ad-Supported Television (FAST) channels, which are gaining popularity. With 5,000+ channels and counting, FAST channels now reach over 66% of U.S. viewers, offering Central Indiana businesses a powerful tool to build awareness. And with only a 38% ad fill rate, there’s ample opportunity to get your brand seen.

How Liquiti Can Help You Stand Out

Here’s how we make it easy to leverage streaming:

• Data-Driven Insights: We know where your audience is and when they’re watching. By analyzing the streaming breakdown, we help you choose platforms that maximize your reach.

• Localized Targeting: Liquiti Local ensures your ads run right in Central Indiana, reaching viewers in your community—not nationwide. This localized approach keeps your budget focused on potential customers close to home.

• Constant Optimization: Digital advertising is constantly evolving. We keep your strategy flexible, making adjustments as viewer preferences shift.

Why Now?

The trend toward streaming isn’t slowing down. Nearly 99% of households subscribe to at least one streaming service, and 67% of viewers prefer ad-supported content if it means saving on subscription costs. Now is the perfect time to reach new customers with a customized streaming ad strategy.

Let Liquiti Local guide your business through the complexities of digital advertising. Visit contact us to learn more or call us at (765) 236-6289 to start rethinking your reach.