In today’s crowded digital landscape, it can feel daunting for small businesses to compete with national brands. These big players dominate traditional advertising channels, from TV spots to online ads, with huge budgets. However, with the rise of Connected TV (CTV), streaming services, and Free Ad-Supported TV (FAST) channels, a new world of advertising has opened up—one that levels the playing field and offers affordable, targeted options to local businesses. At Liquiti Local, we help small businesses across Central Indiana harness the power of streaming ads to stand out and reach their communities.

Why Streaming Ads are a Game-Changer for Small Businesses

Streaming ads aren’t just for national brands anymore. Nearly 99% of households now subscribe to at least one streaming service, and over 66% of U.S. viewers watch FAST channels, which means a huge portion of your local customers are reachable through these platforms. Importantly, these channels often have a lower ad fill rate—around 38%—which means there’s unsold inventory that small businesses can leverage for a fraction of what traditional TV advertising costs. Unlike traditional cable, where ads are broadcasted to wide, often irrelevant audiences, streaming ads allow hyper-local targeting. This means your ad reaches viewers in your community without bleeding over into larger, untargeted markets.

How Targeted Ads Make an Impact

One of the major advantages of CTV and streaming ads is precision targeting. Through our platform, Liquiti Local ensures your ads are displayed to the right audience at the right time. For example, imagine a coffee shop in Central Indiana that wants to boost foot traffic for a new seasonal menu. Instead of running generic ads across various channels, we can show their ad specifically to people in their area who are streaming content during key morning hours.

This hyper-local targeting allows small businesses to make an impression without needing a big-budget commercial or multiple ad placements. The right messaging in just 15 or 30 seconds can create a memorable connection with viewers who might stop by the next morning or follow your business on social media.

Cost-Effective Advertising with Real Results

Small businesses often face budget constraints that make traditional media buys unrealistic. With streaming ads, the model is different. Ad rates on FAST channels are generally more accessible because of their unsold inventory, making them an ideal choice for businesses that want to reach new customers without overspending. Liquiti Local helps you allocate your budget effectively by focusing on cost-efficient, impactful ad placements. Our team uses data-driven insights to optimize your ad spend and track performance, ensuring you get maximum visibility and engagement.

Staying Ahead with Data and Constant Optimization

At Liquiti Local, we don’t just set up your campaign and leave it running; we constantly monitor and optimize it to ensure the best possible results. Using real-time data, we adjust your ad placements, timing, and targeting as needed to respond to shifts in viewer behavior or performance. This process of continuous improvement means your ads are always adapting to reach the right people and drive meaningful engagement.

For small businesses, data-driven insights are crucial, but understanding metrics and managing campaign adjustments can be overwhelming. That’s where we come in. Our team interprets the data, provides regular performance reports, and handles the details of constant optimization so you can focus on what you do best: running your business.

Compete with Confidence Using Liquiti Local

The digital advertising landscape is complicated, especially as more people shift to streaming platforms and as new advertising opportunities emerge. National brands may have the resources to maintain a team of experts to manage these campaigns, but small businesses don’t need to fall behind. Liquiti Local is here to help you navigate this space with confidence. We bring the knowledge, experience, and tools to help local businesses connect with their communities through targeted, impactful, and affordable ads.

Ready to Get Started?

If you’re a Central Indiana business owner looking to amplify your reach and compete with big brands in your local market, Liquiti Local is here to support you. Visit liquiti.com or give us a call at 317.680.8055. Let’s redefine your reach and help your business grow through strategic streaming ads that make a local impact.